The power of experiences: how KPN builds customer loyalty with Seaters

In the competitive world of telecommunications, building lasting relationships with customers is key. KPN uses its sponsorship portfolio to achieve this. Through Seaters, KPN directly connects valuable sponsorship assets with its customers.

More than	More than
10 years	200.000 tickets	95%
of collaboration and partnership	distributed	of KPN users found Seaters easy to use

The core of the collaboration

The basis of this collaboration is the smart and efficient distribution of sponsored tickets. As a major partner of countless events, KPN has a significant number of tickets. Instead of leaving them unused, the Seaters platform offers a streamlined process to fairly distribute these tickets among the KPN customers that are interested. 

The partnership of the two companies has evolved over the years. Proof of this is that since last year (2024), customers have been able to easily log in to Seaters with their KPN ID and they can even access their possible experiences via the MijnKPN App. 

Valuable benefits for the customer

KPN provides a variety of exciting offerings. Customers can have a chance to win tickets to:

• Exclusive sports events: Think of tickets to the Dutch national team football matches (men's and women's team) or even the world cup final ice skating. 

• Cultural experiences: Such as film premieres, access to the national museum of the Netherlands or tickets to the zoo.

• Popular entertainment: Tickets for sold-out concerts and festivals, like: ‘Sail on Stage’ or ‘North Sea Jazz Festival’.

More than a ticket: insights and impact

Seaters functions as a powerful source of data, giving KPN valuable insights into its customers' interests. By analyzing which events are most in demand, KPN can make its future offers even better and its communication more personal. 

The collaboration also has a meaningful social impact. Every ticket requires a small contribution which goes to the KPN Mooiste Contact Fonds.

This small fee also helps reduce the amount of no-shows.

A partnership as a blueprint for the future

This strategic partnership is a blueprint for other companies to deepen their customer relationships and build a sustainable competitive advantage.

The partnership leads to a win-win situation: the customer enjoys unique experiences, KPN strengthens its brand and loyalty, and Seaters facilitates this process with a scalable and effective platform.