How Port of Antwerp-Bruges connects with local communities through sponsorships

Port of Antwerp-Bruges is committed to building a sustainable port that balances economic growth with social well-being. To make its cultural and sporting partnerships truly meaningful for employees and corporate guests, the organization turned to Seaters.

More than	More than	More than
5 years	10,000 tickets	400
of  collaboration and partnership	distributed	different events offered

A platform that serves everyone

With Seaters, Port of Antwerp-Bruges can manage all sponsorship assets in-house, from ticket distribution to follow-up. This gives the team full control and oversight over the process. Employees log in securely with their company credentials via Single Sign-On (SSO), making access simple and familiar.

Port of Antwerp-Bruges has 2 different audiences to which they open up their sponsoring tickets:

• Employees, who can choose between a wide range of cultural and sporting events on Seaters' platform.

• The sales team makes use of Seaters' guest management system to pick the right guests for different hospitality opportunities in order to strengthen client relationships and business initiatives.

This approach brings structure and clarity while also making the most of a diverse sponsorship portfolio of local events, including:

• Football: tickets for Club Brugge, Royal Antwerp FC, Cercle Brugge, Beerschot, and SK Beveren, plus European fixtures for those clubs (like the Championship league campaigns of Club Brugge).

• Other sports: VIP access to the Soudal Open golf tournament and Antwerp Giants basketball games.

• Culture: experiences like KMSKA museum visits, the Brussels Philharmonic, and the Jurassic Park Film Concert.

Engagement with impact

With Seaters, Port of Antwerp-Bruges transforms its sponsorship assets into a fun benefit for its people. This helps the company maximize its return on investment but also reinforces its identity as an organization that values both employees and community.