Keeping the human touch in digital banking: the BNP Paribas & Seaters partnership

In modern banking, many customer interactions are digital. While this makes life easier, it can also make relationships feel less personal. BNP Paribas, however, understood that true loyalty is not built on transactions, but on shared passions. The bank's century-long legacy in cinema is a prime example of this commitment. 

To build a deeper connection with its audience, the bank decided to leverage its sponsorships to turn these passions into meaningful experiences.

More than	More than
5 years	100,000 tickets
of collaboration and partnership	distributed and experiences created

From sponsorship to experience

Through its We Love Cinema platform, BNP Paribas transforms its sponsorship assets into unforgettable cultural experiences. From exclusive avant-premières to intimate film festivals, the bank uses film as a powerful way to bring people together and create lasting personal relationships.

The integration between BNP Paribas and Seaters is smooth and complete: experiences created in Seaters are directly integrated into the BNP Paribas website, with all data and processes connected through Seaters’ public API. This highlights Seaters’ flexibility for clients who want to build their own front-end.

Seaters also gives BNP Paribas full control over how tickets are distributed. Whether it is direct sales or targeted invitations, everything is possible. The platform can prioritise guests who have never won before, or those who have tried the most times. Making sure every allocation is fair while still giving BNP maximum flexibility.

A scalable model for film and tennis

Map of We Love Cinema users

 The integrated system allows BNP Paribas to reach communities all over France, from Paris to the smallest towns. Guests include a balanced mix of customers, employees, partners, or just the general public. BNP Paribas wants to share its love for cinema with everyone. 

The same approach extends beyond cinema. On We Are Tennis, BNP Paribas uses Seaters to distribute tickets for tournaments like Roland Garros and Open 13, proving the approach can scale across passion points.

The strategic value of the partnership

The collaboration between BNP Paribas and Seaters is more than a logistical solution. It’s a way to turn sponsorship into an impactful and strategic tool for engagement, ensuring that every seat filled represents a moment of connection between the brand and its audience.