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Seaters optimises brand sponsorship

We were given the chance to be interviewed by Media Marketing in order to reveal more about our technology, our goals and our mindset.

Jean-Sebastien, Founder & CEO, and Bernard our Chief Sales Officer were part of this interview which combines 7 questions, ranging from the use of Seaters to the development of artificial intelligence.

Patrick: Seaters in two words, what is it, how does it work, what are the specificities, who are your customers?

Jean-Sébastien: Our technology is a decision support tool on the use of corporate ticketing for sales and marketing teams, it allows to establish a pre-list of potential guests and to invest in a calculated way, to validate from objective criteria.

Our activity is divided into two main branches, BtoB and BtoC. For BtoB, we have developed an algorithm called Next Best Guest, through which we help the sales representatives of sponsoring companies choose the right guest.

With rules, such as a maximum investment per guest per year. There are more and more extremely strict rules, this is a trend. If the invited candidate is potentially involved in a tender procedure with the brand, for example, they are not invited, to avoid the risk of influence, etc.

If you are curious to read more about this, you can read the full version here.

Thank you!


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