Commerce is currently experiencing a major disruption, so expect bold changes ahead. That was the main takeaway of the day two keynote session at Adobe’s Imagine 2019 event in Las Vegas.
Jenny Cheng, VP of global professional services at PayPal, took the stage to give a lay of the land. “Bold change is happening,” she told the audience of more than 3,500 attendees, pointing to technology such as artificial intelligence (AI), machine learning, augmented reality, Internet of Things, and robotics as some of the disruptors. According to Cheng, this technology was not part of our lives just 10 years ago. But today it is rapidly evolving and part of our everyday vocabulary.
“It’s the fourth industrial revolution,” she said, and it’s disrupting all industries, especially commerce.